Nissan introduced a new Datsun in India today, 30 years after shelving the brand that made it easier to win Western recognition of Japanese autos.
The company wants that getting back the brand that built its U.S. business will fuel growth in growing markets with a new generation of car buyers. A five-seat hatchback re-designed Datsun will go for selling in India next season for under 400,000 rupees (about $6,670). It will also be marketed in Philippines and Russian.
The marketing website for the car explains it as the “badge of the risers,” an attraction to first-time auto buyers.
Experienced with profits in recognized markets such as Japan and Europe, most global automakers have their eyes on fast-growing developing countries that also include China, Mexico and Brazil.
India’s population of 1.2 billion is an attraction for automakers hoping to ring up big sales numbers.