If you have less than three copies of your data, you’re doing it wrong

For many of us, World Backup Day is a reminder that as protected as our data is, there’s always more we can do to safeguard it. If you aren’t utilizing the 3-2-1 rule – three copies, two storage types, and at least one offsite – then now is a great time to change that. One of the quickest and easiest ways to add an additional layer of data security is with a portable drive, like the WD My Passport® from Western Digital.

Hard drives still have a very real place in the world of backups. The WD My Passport® drive offers masses of storage capacity in a compact, portable device, at a very fair price. That makes it a great option for augmenting your existing backups, or starting off on the right foot when it comes to protecting your data.

The 1TB* model is priced at just $70, giving you all the space you need for expansive collections of work documents, precious family videos, and vacation photos. But that’s just the entry-level option. You can pack as much as 6TB into one of these miniature 2.5-inch drives – and for less than $200, too.

Storage that’s there when you need it

The WD My Passport® is slim and lightweight, making it the kind of drive you can just slip in your pocket, or throw in your laptop carry case when you’re out and about. That way it’s always on hand when you make a precious memory, or finish an important piece of work, and you can create a localized backup straight away, with no hassle, wherever you are.

In a recent survey, WD found that over 75% of respondents used the cloud for storage of some kind, but only 45% used external drives. With cloud storage pricing always on the rise and network connectivity making it questionable when and how you’ll have access to your backups, the WD My Passport® is a great way to ensure you have your data on hand when you need it.

For sensitive, private data and files, you can leverage the built-in 256-bit AES encryption on Windows to add an additional layer of security. If you want extra coverage, each drive comes with Acronis® True Image™ for Western Digital which can provide automated backups in the cloud and locally, as well as protecting against ransomware for additional peace of mind.

Speaking of peace of mind, WD My Passport® products are built with tried-and-true materials and components, and include a worry-free three-year warranty.

Western Digital

Back up data from all your devices

You don’t just have to use it on your PC, though. Many models of the device including My Passport Ultra™ feature USB-C connectivity, allowing you to connect to a multitude of different types of devices, letting you back up your most important data from a wide range of sources. The USB 3.2 Gen 1 interface is plenty fast for the internal hard drive, letting you transfer data at up to 5 Gbps. That’s not SSD speed, but for an affordable, long-term external storage solution, it’s enough that you won’t be waiting long to back up your data.

If you’re one of the near 25% responders to the WD survey who said they didn’t know how to back up their data, the WD My Passport® is the best place to start. It’s straightforward, easy to use, and affordable, letting you secure your data quickly and easily, without any ongoing subscription costs to worry about.

Ultimately, the WD My Passport® portable HDD gives you the backup solution you need, in the manner you want it. It’s compact and lightweight enough to travel easily, connects to almost any device over USB-C, and is available in a range of models, designs, and capacities. Whether you have lots of data to store, or just a little, want a drive in classic silver, or a more eye catching red or blue, there’s an option for you. WD My Passport® is a great option for simple, worry-free external backups this World Backup Day.

* One terabyte (TB) is equal to one trillion bytes. Actual user capacity may be less due to operating environment.